The Called Founder
Become the Leader Your Business and Life Need.
The Called Founder helps Christian leaders grow in character, sharpen their judgment, and apply biblical wisdom to the challenges of leadership, business, and life.
How The Called Founder Works
The Called Founder provides a clear path to developing your leadership, addressing business challenges, and achieving the results that matter most.
01 — COME WITH A GOAL
Start with what you want to accomplish.
We begin with your goals for the business and yourself as a leader.
02 — UNDERSTAND WHAT’S IN THE WAY
Find the real issue—not just the symptom.
We look at your business, your leadership, and the challenges, bottlenecks, and obstacles standing between you and your goal.
03 — BUILD A PLAN
Determine what needs to change.
Together, we identify priorities, make decisions, and create a practical path forward.
04 — TAKE ACTION
Turn decisions into progress.
You put the plan into action with strategic coaching, accountability, and support along the way.
05 — GET RESULTS
Measure what matters and keep moving forward.
The framework is structured. The journey is personal. The result is yours.
Every founder brings a different business, set of challenges, and goals to The Called Founder. The framework provides the structure, but the journey is tailored to what you need to achieve and how you need to grow as a leader.
You
Your Goals. Your Leadership. Your Calling.
We begin by understanding where you are, what you’re trying to accomplish, and how you need to grow as a leader to achieve it.
Your Business
Your Challenges. Your Opportunities. Your Reality.
We look at the areas that affect your ability to reach your goal—from strategy and sales to operations, finances, team, and leadership.
Your Result
Your Definition of Success.
We don’t assume every founder wants the same outcome. We identify what meaningful progress and success look like for you.
The goal isn't to complete a program. The goal is to create meaningful change that produces results.
The Called Founder Framework
The Called Founder Framework provides a practical structure for developing your leadership, addressing the challenges standing between you and your goals, and achieving meaningful results. We move through the framework as your business and leadership require—not according to a predetermined schedule.
DISCOVER
Where are you now?
CLARIFY
What matters most?
ALIGN
Are you moving in the right direction?
LEAD
Who do you need to become?
BUILD
What needs to be built?
IMPLEMENT
What needs to happen?
RESULTS
Are you getting there?
Frequently Asked Questions About The Called Founder
Who is The Called Founder for?
The Called Founder is for Christian leaders who want to become better leaders and achieve better results, whether they are considering starting a business or already leading one. It helps them gain clarity, develop their leadership, make wiser decisions, and identify the next steps toward their goals through practical teaching grounded in biblical wisdom.
What is the Called Founder?
The Called Founder is the framework. Private Executive Coaching is where I personally apply that framework to your specific business.
The Called Founder provides the principles, process, and practical framework for building the business and becoming the leader your business needs. Private Executive Coaching takes that framework and applies it to your unique challenges, opportunities, decisions, and goals—with personalized strategy, accountability, and ongoing support.
Is The Called Founder a course?
No. The framework provides structure, but your journey is personalized to your business, leadership, challenges, and desired results.
How does the process begin?
We begin by understanding you, your business, your goals, and the challenges standing in your way. This helps us determine where to focus first.
What kinds of business challenges can we work on?
That depends on your goals and what we discover. We may work on leadership, strategy, sales, marketing, operations, financial issues, team development, systems, growth, or other challenges affecting your results.
How does private coaching fit into The Called Founder?
Private coaching provides the personalized guidance, strategic thinking, accountability, and support needed to apply the framework to your specific business.
Private executive coaching is conducted virtually, so you can work with Ric regardless of where your business is located.
Is The Called Founder only about business growth?
No. Business growth matters, but so does the leader behind the business. The Called Founder addresses both business results and the leadership required to achieve them—without compromising your values or calling.
How do I get started?
The first step is a conversation about where you are, where you want to go, and what you believe is standing in the way. From there, we determine whether The Called Founder is the right fit.
Is private executive coaching available remotely?
Yes. Private executive coaching is conducted virtually, allowing us to work together regardless of where your business is located.
Ready to Move Forward?
Let’s talk about where you are, where you want to go, and what may be standing in the way.


