There are so many good reasons to communicate with your small business website visitors. You can tell your local customers about sales, promotions, contests, new products or update them with tips and information. In this article I want to encourage you to start blogging to keep in touch with your website visitors.
7 reasons to make blogging part of your regular routine.
Blogging is an easy way to engage with site visitors
Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know. Write about how your business contributes or is engaged with your local community.
Show customers your personality
When you write a blog post, you can really let your personality shine through. You do not need perfection but you do need to be authentic. Blogging can be a great tool for showing your distinct personality and how your business fits and or solve problems in your community.
Blogging is a terrific form of communication
Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more. Plus blogging can aid you in your local search engine optimization and engagement issues.
It’s a great way to support and boost SEO
Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.
Drive traffic to your site
Every time you write a new post, people who have subscribed to it will have a reason to come back to your local small business website. If the post is a good read, they’ll share it with others, bringing even more traffic to your business creating awareness and eventually new customers.
Blogging is free
Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company. What ever you do be consistent if you can only write one blog a month.. Write one blog post a month each and every month. Once it’s written share it on all your social media such as Facebook, Linkedin, Twitter and more.
Blogging is a natural way to build your brand
A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers. Speak to your local customers and be part of your local community.