What’s a Google Ad Campaign Audit?
A Google Ad Campaign Audit is a critical step in determining what you are currently doing within your Google Ad campaign. Many small business owners will start running a google ad campaign with very little experience. Others with medium experience will launch campaigns and still not achieve the success they hoped for.
If you are running a google ad campaign I highly suggest requesting an audit. The audit will reveal a great deal of information in uncovering why your campaign is not getting the results you are hoping for.
The Five Common Mistakes a PPC or Google Ad Campaign Audit Will Find:
1. Skipping Conversion Tracking
2. Deficient Keyword Relevance and Unnecessary Spend
3. Having Low Optimization Frequencies
4. Choosing the Wrong Bidding Strategy
5. Using Automation with a Set and Forget Mentality
How important the following areas are you can only imagine until you see it for yourself. Our PPC or Google Ad Campaign Audit not only reveals what you are currently doing both correctly and incorrectly, but it also helps us to develop our plan moving forward.
You see the truth is it seems like running a google ad campaign for your business should be simple. But the truth is it is not that simple. There are several key items that without the experience you will end up overspending without the results you are hoping for. For instance which keywords or phrases are the best ones to use for your campaign. What is the best ad velocity, and what about negative phrases, etc. When we run an audit we uncover the items hurting you and may I add costing you money and lost business.