Today’s television advertising is an opportunity for small business to share its advertising message more afforadable and effectively.
Your small business can now reach your future customers on today’s television with an OTT (over-the-top) or Connected television campaign.
We all prefer to see relevant ads, advertising that does not meet our interests is an intrusion, however when an advertisement aligns with our customer journey as consumers we take notice.
Professional marketers are aware of this, and they’re utilizing addressable technology to deliver relevant content to screens with precision like never before. And now you can get your brand message out on TV too.
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An over-the-top media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms that traditionally act as a controller or distributor of such content.
OTT (over-the-top) TV is no longer new, brands and even small local business are catching on, last year, the number inflated to over $2.5 Billion. And, this trend will continue to grow as business realize how targeted and affordable today’s television advertising can be.
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