I’m elated when a client that trusted me has the revelation that radio advertising not only works it rocks! It’s a funny thing that feeling of uncertainty about advertising. Business owners know they should advertise, but they don’t really understand the process … so most of them simply end up doing, as one local businessman [...]
Being your own media brings an entire set of new problems. Rebecca Lieb points out in Content Marketing an IBM published research finding that 80% of those who begin a corporate blog never post more than five entries. They stop. They give up. They abandon.
There are many reasons that add up to a failed radio advertising campaign. In Episode 1 of the video series, Ric touches on the copy of the radio ad. Words have power, power to invoke, influence and move. At the same time words can be just that blah, blah, blah.
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