Ric Bender

Content driven marketing is a real driving force behind inbound markeitng. Creating valutable content that is meaningful to your clients and customers is a way to generate lots of additional leads and website traffic. A great piece of content might be a white paper, a podcast, or a blog post about something especially relevant to [...]

Being your own media brings an entire set of new problems. Rebecca Lieb points out in Content Marketing an IBM published research finding that 80% of those who begin a corporate blog never post more than five entries. They stop. They give up. They abandon.