Ric Bender

Facebook Advertising works great for highly targeted keywords and demographics Unlike in Google Adwords where you can use just about any keyword (which can really get you into trouble) Facebook advertising system allows you to use only the words which are in their database. This ensures that there is real potential behind the keywords that [...]

Being your own media brings an entire set of new problems. Rebecca Lieb points out in Content Marketing an IBM published research finding that 80% of those who begin a corporate blog never post more than five entries. They stop. They give up. They abandon.