Radio advertising facts to help you determine if radio advertising is right for your business. The average person listens to about 20 hours of Radio each week. That’s more time spent with radio than almost any other medium. Radio is intrusive. And in this case, that’s not meant in a bad way. You see, you want your [...]
There are many reasons that add up to a failed radio advertising campaign. In Episode 1 of the video series, Ric touches on the copy of the radio ad. Words have power, power to invoke, influence and move. At the same time words can be just that blah, blah, blah.
You have something to sell, now what? Of course you want to tell the world. How? Advertising can be expensive but then again not to advertise is even more expensive. So let me help. Here are 5 tips to help you navigate the advertising jungle. 1. Are people looking for what you are selling? Can [...]
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