Digital Radio
Digital radio. It once sounded so foreign, but the world is changing, and thus radio is changing as well. What has changed is the way we use media, and our involvement with it, is evolving every week. You may have seen news stories about major television networks making their most popular programming available on-line. For example, if you miss an episode of Survivor, you can visit the web site of your local CBS TV station, click a few buttons, and watch the show any time you want, any place you want, for free. Major media is more than “radio” or “TV”…it’s an entertainment outlet providing content relative to their audience. This phenomenon doesn’t go unnoticed with advertisers and ad agencies. More and more advertisers are including on-line streaming as a part of their advertising mix.
When it comes to online digital audio we can deliver in several ways. We have radio stations now all over the country with webpages offering online listening experience. We also have radio stations now offering smartphone apps. Need we say more. Radio has changed because the way people are using radio has changed.
Let us help you explore the power and affordability of internet radio.
- On-line listeners are tuning in for more than two hours each time they listen.
- Consumers who visit our web site are the most passionate listeners we have.
- In Office Listening – professionals with disposable income
- Banner with audio – visual as well as audio element
- Interactivity – a couple clicks away from purchase options, Enter-to-Win, etc.
- No “button pushing”. Listeners don’t change stations as they do when they’re in their car.
- High level of promotion – - – on-air driving traffic to the Stream
- Station promotions available only to Streaming listeners
- High frequency for relatively low cost
