Search Engine Marketing

Should Your Business Apply Search Engine Marketing?

The phrases SEO (search engine optimization ) and SEM (search engine marketing) are similar and sometimes even used interchangeably, but SEO and SEM (search engine marketing) are very different services. SEM is a broader term than SEO where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to internet customers and send a more targeted traffic to your website. This service is often referred to PPC or pay per click, it can also be referred to as pay per impression.

For example, when people use a search ending to query “Digital Advertising in San Diego”, the organic search engine results is where SEO technologies can assist your website in being more visible. However, the paid advertising, or SEM, sponsored ads are the ones prominently displayed above or beside the organic search results. This is a product of SEM. The benefits can be very simply understood as this real SEO takes time. Every honest white-hat SEO pro will tell you it takes time, where SEM or search engine marketing can place your business in leading position in google the next day.

SEO and Search Engine Marketing are not competing services.

SEO is considered a subset of SEM services. If you want to conduct business on the internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.

Search Engine Marketing or PPC, (pay per click) or (pay per impression) does involve an advertising budget. I do suggest working with professionals that know how to buy this type of media. PPC can get very expensive if your campaign is not planned and executed correctly. So before you just start buying ad words please contact Ric Bender to discuss your Search Engine Marketing campaigns.

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